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Marketing
Equals
Opportunity
MESSAGE
ATTITUDE
REPETITION
KNOWLEDGE
EXCEED
EXPECTATIONS
THANK
YOU
INFORMATION/
EDUATION
NETWORK
GOALS
"Marketing" serves to inform and educate target markets about the
value and competitive advantage of a company and its products and
services.
Excellent Marketing
Resource Links
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Your Staff Can Make
Or
Break You

At 211 degrees, nothing happens.
At 212 degrees? One extra degree makes all the difference.
One extra degree separates the good and the great.
Scary Statistics
§ 95% of first
impressions are made on initial contact.
§
80% of patients first
contact is by telephone and they form a positive or
negative opinion within the first few
seconds.
§
70% of people leave a
practice due to staff discourtesy
You get the best effort from others not by lighting a fire
beneath them but by building a fire within.” -Bob Nelson
Patient Customer Service is
one area that many physicians miss in their practice. They do not
realize no matter how much a patient loves them, if their staff is
rude, disinterested, not smiling or educated on your services, they may
actually doing devastating damage that you are not even aware is
occurring. Staff resists any changes but certain basic skills need
to be present in all members of your team. Positive draws positive
results!
§
Evaluation of Your Team
Environment
§
Improvement of greeting
skills, phone skills, listening skills, scripted
greetings and educating your staff.
§
Patient Feedback
§
Mystery Shopper
§
Training of your Office
Manager to reinforce staff program
Feature: What do your patients really think?
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