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Marketing
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"Marketing" serves to inform and educate target markets about the value and competitive advantage of a company and its products and services.
 

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The 21st Century Physician

Ask any physician and they will all agree, they are working harder with less compensation. Expenses are higher, compensations are less and patients have higher expectations  from their healthcare providers.

The Physician Of The Past...

  • Family doctors used to treat generations of families.
  • A doctor hung out his shingle and he was ready to see patients.  They came by word of mouth

  • Patients played a passive role in their care (the doctor told me was sufficient)

  • Patients listened to their doctors' advice 

  • Remember Marcus Welby, MD.  He made house calls!
     

 

  
The 21 Century Doctor  The 21st Century Patient
▪ Government Regulations
▪ Insurance Expenses
▪ Malpractice Premiums
▪ Intemet
 ▪ Cost of new Technology
▪ Shifting Reimbursements
▪ Nursing Shortage
 ▪ Prescription Costs
▪ Lack of Health Insurance		 ▪Active individuals who wish to be educated about their condition and exert greater control in their overall healthcare.

▪Patients expect more from their healthcare providers, the treatment and the service they receive
 

Attracting new patients is certainly not as easy as hanging out a shingle.  Your practice is a business and as such you need to market your services.  At Marketing Distinctions, the focus is taking your present practice and incorporating a marketing program that fits both your present operations as well as an affordable budget.   Contact me today for a free consultation at 516.662.1762

Getting Started...